Traditional Web Design vs. Growth-Driven Design
Nowadays, it has become pretty much obvious that both an email marketing company and engaging content will inevitably fail to fulfill their purpose if the main website is in an inexcusable out-of-date state. Modern consumers’ expectations are quickly changing and more importantly increasing a list of demands. This is the main reason, why the marketing teams have to prove an ultimate positive user’s experience through an easy website navigation, short page load time, full mobile optimization, and similar. As a result, we have a growth driven design concept, which presents itself as a solution in strong contrast to the traditional web design. Yet, can we make sure that we aren’t putting a heavy burden on growth driven design’s shoulders? There seems to be only one way to eliminate doubts by comparing it with the traditional website design?
The Clash of the Design Titans
In case you’ve been wondering, why is it impossible to afford yourself a luxury of neglecting your website too long, we can answer: modern consumers tend to move very quickly and you have to follow. The statistics have spoken: in order for your brand to survive and remain noticed you need to update your website design on a yearly level, and not later than every three years. Undoubtedly, this can be quite a demanding task. Growth driven design process makes sure that your website never goes completely out-of-date. However, in order to get the full picture of this problem and all challenges associated with it, we have to closely evaluate all pros and cons related to both traditional and growth driven design.
Traditional Website Design Pros
- One-and-done design solution can suit you just fine if a brand can ensure a superior marketing momentum.
- The impressive and constant number of monthly visit allows you to stick to your traditional design for quite a long time.
- It’s much easier to address all requirements associated with the traditional website design forms.
- You don’t have to worry about being required to provide ongoing efforts, which are an absolute must for any growth driven design agency.
- You know what to expect because there are no huge surprises when it comes to well-known traditional design.
Traditional Web Design Cons
- As long as you decide to stay in the “safety” of traditional design zone, you can’t be sure that all risks associated with outdated forms are completely eliminated.
- You may have a state-of-the-art traditional design, but this doesn’t mean that you can ignore one of the most important design rules, which introduces a general expiration date for all websites ranging from 6 to 24 months.
- Traditional design asks for significant up-front “traditional” costs because you’ll lack an opportunity to improvise in a truly successful way.
- You need to wait for at least a couple of months until the traditional design is finished and fully operational.
- Your current design is always based on one or more assumptions how your consumers will embrace it, which can never be 100% accurate.
- Traditional website designs are always subjective, meaning they’re rarely based on marketing data and analytics.
- As soon as you launch it, your traditional website design is already obsolete.
Growth Driven Design Pros
- You can constantly focus on website marketing improvements.
- Growth driven design process allow you to divide and adjust both your available time and budget in accordance with your overall marketing objectives.
- If you’re struggling to reach the respectable number of monthly visitors on your website, a growth driven design agency of your choice can make sure you maximize your goals.
- Thanks to this approach your website design will never go out date.
- You’ll be able to keep up with all changes and more importantly to optimize your website to match personalized expectations and requirements of your consumers.
- You can launch an improved design far more quickly and with a limited budget.
- Being able to keep up with all current changes and unplanned consumers’ requests.
- You can optimize and adjust your website based on real-time analytics and data.
- There’s no one substantial up-front investment, but rather a few payments you can organize over the course of a couple of months, when they suit you the most.
- A respectable ROI having in mind that your new website design will be based on relevant user data.
Growth Driven Design Cons
- This is still an unfamiliar idea to many companies.
- A regular commitment on a monthly and sometimes on a weekly basis can be quite a challenge for some companies.
- This is an ongoing activity, which requires that some of your own staff or a growth driven design agency is involved almost all the time.
- You’re required to constantly follow and apply feedbacks you get throughout the entire process of development and adjustments.
The Final Verdict: Traditional Web Design vs Growth Driven Design
After a careful examination of these pros and cons, you’re probably asking yourself a simple question: is growth driven design process the right match for me and my website? In order to get the right answer, you can search for a growth driven design eBook or an agency to provide you with additional information. It is worth mentioning that a traditional Web design company shouldn’t be treated as an obsolete choice or solution by default. There are companies that simply don’t require a growth driven design at the moment. However, it’s also true that there’s only a matter of time before all website designs, which are more or less out-of-date, will have to become a part of this new concept, this way or another, completely or over a course of a few phases. Reaching a final decision about your future website design is entirely up to you and your development plans. Yet, it goes without saying that investing in your website’s growth driven design process means to invest in your company’s future.