How Can You Make Your Website Stand Out?

At the turn of the century, it seemed like the only way you could have a website is if you had a technical web programming degree. Over time, web design has become less complex. It has actually become so much less complex that it seems everyone out there has a website. You have one, your spouse has one, your kids might have one, it’s even possible that your dog has a website. While there is an oversupply of websites, there may still be an undersupply of good websites. This leaves an opening in the market if you can learn how to design a good website.

Concepts of A Quality Website

There are several factors that go into the creation of a good website. The fist is that the website must be physically appealing. It must be designed in a way that navigation is easy among the different pages of your website. Ways to communicate with the owner of the website should be easily found. Finally, an assortment of features should be incorporated to add to the functionality and entertainment value of your website. Limiting your text on your website so you don’t overwhelm visitors is beneficial, but make your word choice count. Choosing it correctly can save money on advertising as well.

Designing Your Website For Success

First impressions are still very important, especially when visiting a website. Your website can have the most valuable information in the world, but if it’s cluttered nobody will know. Moving to another website or clicking that little x on a browser only takes a second, and that’s about the amount of time it takes to generate a first impression. Just because you can create hundreds of animated emoji’s or images doesn’t mean that you should create them. Use them sparingly. A website that is “too busy” will lose your audience quickly.

Make Surfing Easy For Your Guests

Now that your visitor finds your website visually appealing enough to take a look around, moving around the website from page to page must be convenient. The best way to do this is to create a navigation bar either at the top of the screen or the left hand side. If space is at a premium, the bottom is an option. Keep in mind though, if your visitor gets frustrated before reaching the bottom of the screen, he may leave in frustration.

Make Your Website Interactive

Websites are designed around a sales environment. When you think about it, every website sells something The price might be free, and the product might be entertainment, but it is still being sold on your website. When you are selling something, it’s important to make it easy for your clients to reach you. Having a link at the top or left hand of the screen to email you will encourage communication between your visitors and yourself. If you want to take it to the next level, create a link to a form for your visitors to use to communicate with you.

Add Features That Match The Purpose Of your Website

The features on your website depend heavily on the purpose of the website. If your website is an e-commerce website, including a payment method will increase your sales compared with requiring customers to call or email you to arrange payment. Placing examples of your products, as well as testimonials,  add value to an e-commerce website. If entertainment is the purpose of your website, sharing photographs and events in your life add to the value.

Take Advantage Of Free Advertising With Word Choice

Choose your words carefully and you will accomplish two tasks. The first is that you won’t bore your audience. The second is using words that follow search engine optimization principles, you can increase the amount of traffic to your website. Instead of paying for advertising or clicks, use words that are popular in web searches. Not sure what words to use? You can do a search and find some of the top SEO agencies that can answer any questions you have.

Websites Are a Masterpiece in Progress

Creating a website is not like creating a piece of art. It’s an evolving piece of work. Make changes on a regular basis to keep it up to date and modem. Don’t forget to update your key SEO words too.

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