4 Simple Tip to Help You Increase Your Search Rankings

With everything in life, there are tricks, hacks and techniques to help you do things more efficiently.

There are multiple tricks to help you remember things you’ve studied for an exam. Tricks to help to add a unique and secret flavor to your food. And there are also simple tricks to help you really help you get the most out of your SEO efforts. 

Often times, many SEO experts focus on off-site optimization. This is because many people state that off-site has a 75% effect on your website’s rankings in search engines. However, a well-rounded SEO expert such as these Mississauga SEO experts will focus equally on off-site and on-site SEO optimization. 

This is because without the proper on-site optimization, you won’t be getting the most out of your off-site SEO efforts. 

Moreover, doing outreach and getting backlinks isn’t always the easiest. There is time involved in writing content, reaching out to other website owners, having your content shared and links posted. 

So why not focus on things you can do immediately to help you improve your SEO rankings? Below I’ll share some onsite SEO techniques to help you get the most out of your SEO efforts. 

Title Tags

The title tags in your header, if optimized properly, can have a huge effect on your rankings, especially in low competition niches. So try as much as possible to weave your primary keywords into the title tags. 

Header tags will also help you a lot. If you’re targeting multiple keywords for one page, try to weave a keyword into multiple heading tags throughout your page’s content. 

Duplicate URLS

This is often overlooked. But without a proper use of an .htaccess file to stop duplicate pages, it can be quite easy to dilute the link juice coming to your website. 

For example. There are 4 different variations of the same URL below which can all be indexed in Google separately. Generally, if you’re using a content management system (CMS) such as WordPress or Joomla, you probably won’t have the variations with the backslash. However, if you’re building an HTML site, this might be an issue. And the issue with www. vs no-www can be an issue regardless of whether or not you use a CMS or not. 

  1. http://example.com/folder
  2. http://example.com/folder/
  3. http://www.example.com/folder
  4. http://www.example.com/folder/

URL Structure

Exact match and partial match domains still work. Moreover, having the exact keyword in your URL on a branded domain works like a charm as well. 

If your company’s name is “Bob’s Law” and your website is bobslaw.com you can target various keywords by using a URL structure such as the following

Image Optimization

This is quite underrated. Don’t forget your image alt and title tags. Use your target keywords in the tags and names of your images as much as possible. More information on image optimization can be found here.  


I hope that you find this article very helpful. It’s quite easy to focus on link building, outreach and everything else involved in off-site SEO optimization. However, without the proper onsite optimization, you won’t be able to get the most out of your offsite SEO optimization techniques. 


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