With over three hundred million domain names and counting now currently registered online, making sure that your website stands out from the crowd is no easy feat. Whether you’re running an e-commerce store, affiliate marketing site, blog, or something else entirely, it’s safe to assume that you’ll be up against at least some competition in your chosen niche and industry. According to research, being able to create a website that stands out from the crowd for all the right reasons is key to giving your brand an edge in today’s fast-paced and competitive online world. Using new, innovative, and unique features rather than going for a standard template could give your site the boost it needs. Read on for our top tips on making your website’s design stand out.
#1. Invest in a Custom Design
Whilst templates and pre-made themes are often the perfect option for anybody who wants to get a professional site up and running with little time or experience, they run the risk of having a site that looks just like everybody else’s. Instead, investing in the customized services of a web design agency such as Snap Agency can give your site the unique factor that it needs to break free from the pack and stand out.
#2. Engaging Imagery
When a visitor lands on your site, you have just a few seconds to stand out to them and make a good impression. So, do this with your use of engaging imagery and video clips that tell the story of your brand. To add a unique factor to your site, it’s a good idea to steer clear of stock images and instead take some professional photographs of your location, people, products, and anything else that you feel users may find interesting.
#3. Customer Testimonials
Every site has customer testimonials and they can often be key to building a good reputation and making your brand stand out from the crowd. However, written customer reviews and short testimonials on your site could be written by anybody and, for this reason, are not often trusted. Instead, create short videos of real-life customers giving their reviews on your brand to place on your site.
#4. Great Customer Service Options
Don’t forget that it’s not just the look and feel of your website that will make it stand out – everything that’s on there and available to customers will also play a part. Making sure that your visitors have easy access to great customer service options, such as an easy-to-find live chat button or contact numbers that can be called directly from a smartphone, will boost your reputation.
#5. Great User Experience
Lastly, when designing your website, you should take the complete user experience into account at every step. Every aspect of your website from the colors to the navigation system should be designed with the user in mind. The more pleasant the experience is on your website, the more likely your customer is to make a purchase and return in the future.
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